Netflix Tests AI-Powered Natural Language Search

[Drfun]

Netflix is testing a new OpenAI-powered search feature that lets you describe what you're in the mood for in plain language, like "something funny and upbeat" or "a bit scary but not too scary, maybe with some dry humor." The feature is rolling out as an opt-in beta for iOS users, with plans to expand based on user feedback. This signals a broader shift toward more intuitive, conversational interfaces across entertainment platforms.